FUTURE IN VIEW.
Exploring the the art of interactive communication.
August 2025
Digital Twins
Planning for Longevity.
Building a Digital Twin That Won’t Be Obsolete in 12 Months
We’ve seen plenty of digital twins launch with the energy of a PR event - big screens, walk-throughs, applause, only to be forgotten within months. Not because the technology failed, but because nobody planned for its life after the launch.
If a twin is going to stay relevant, openness matters from day one. Too many are built on closed systems that mean every small update has to go back to the original supplier. That works until the plan changes — which it always does — and suddenly you’re stuck with something that can’t adapt. The moment it stops reflecting reality, people stop trusting it.
Modularity makes just as much difference. We’ve worked on projects where updating a single building meant re-exporting the entire model — slow, expensive, and ultimately a barrier to keeping the twin alive. In others, each element could be swapped in and out independently. Those twins stayed current for years because updates were quick and painless.
Then there’s the human side. A twin needs a clear owner inside the organisation. Not a supplier, not “the team,” but someone accountable for keeping it current, managing access, and making sure it’s used. Without that, it quietly falls out of date.
And finally, purpose. If you can’t answer the question, “What will this twin do for us in year three?” you’re not building a long-term asset — you’re building a showpiece. The twins that last are embedded in the process: every review, every update, every public conversation. They become the single source of truth for the project.
A good twin is a living thing. It should evolve with the project, reflect its changes, and remain useful long after the ribbon-cutting. If that isn’t planned from the start, don’t be surprised when it fades into the background.
April 2025
Digital Experiences
Streakers, Strollers, and Scholars.
What museum behaviour teaches us about designing experiences
When I visit museums, I often find myself watching people as much as I do the exhibits.
Some move quickly, glancing at a few key pieces, catching a headline or a hero image before moving on. Some take their time, letting instinct guide them from room to room, drawn to details they didn’t expect. And some go deep — reading wall texts, absorbing every curatorial nuance, often still in the same room long after others have passed through.
These patterns aren’t random. They’ve been studied for decades.
The terms Streakers, Strollers, and Scholars come from visitor research in the museum world - first coined by museum theorists like John Falk and Lynn Dierking, who explored how personal context shapes engagement. But their relevance stretches far beyond gallery walls.
In the Experience Economy, where what matters is not just what people see or buy, but how they feel and remember it, these three types show up everywhere - in retail spaces, digital interfaces, architectural walkthroughs, and branded environments.
Some audiences want immediacy: a visual hit, an emotional cue, something that resonates fast and instinctively. Some want to explore: to click, to wander, to test, to discover.
And some want depth: the context, the data, the story behind the story. ’It’s not about attention span. It’s about attention style.
The more we understand that, the better we design.
The most compelling experiences don’t assume a single type of user. They’re layered. They allow for different speeds, different entry points, and different intentions. They make space for the streaker’s glance, the stroller’s curiosity, and the scholar’s focus - without requiring one to become the other.
This principle is something we often return to at Tomorrowspace, not as a checklist, but as a mindset. Designing experiences that engage emotionally, allow for exploration, and reward curiosity.
Because when something is built with all three in mind, it doesn’t just communicate. It connects, on someone’s own terms.
